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8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs
274. Getting Started with Social Media for Small Business with Peg Fitzpatrick
Mar 6, 2024
Peg Fitzpatrick, co-author of "The Art of Social Media," shares valuable insights on social media for small businesses. She emphasizes the importance of engaging the right audience over sheer follower numbers. Peg discusses delegating social media responsibilities and training team members, along with the necessity of an editorial calendar for consistent content. Listeners will learn about creating a brand persona and the cost-benefit analysis of hiring a social media manager, ensuring a strategic approach to online presence.
40:45
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Quick takeaways
- Emphasizing the importance of engaging the right audience over merely accumulating large follower counts can significantly enhance a small business's social media effectiveness.
- Misconceptions about immediate sales from social media highlight the necessity for small businesses to prioritize consistent brand presence and customer communication over quick results.
Deep dives
The Evolution of Social Media for Small Businesses
The perception of social media has significantly changed since its early days, particularly among small businesses. Initially, many small business owners were skeptical about the effectiveness of social media, viewing it as a potential waste of time. However, as social media has evolved, businesses have recognized its power not only for marketing but also for customer service and communication. This transformation emphasizes the importance of embracing social media as a valuable tool close to traditional marketing methods.
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