Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: Before a negotiation, know YOUR needs / wants + THEIR needs / wants Set expectations upfront that we don’t do end of month discounts before you need to Say the price and shut-up. Don’t try to justify it, it shows insecurity When they ask for discounts, ask probing questions to discover the truth behind the ask. Mark Raffan’s Path to President’s Club: Host, Negotiations Ninja Podcast President, Content Callout Negotiation Master Class, Harvard University RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Mark Raffan, negotiation expert and entrepreneur, shares his insights on negotiation tactics and strategies. Topics include common negotiation mistakes, viewing negotiation as conversation rather than conflict, the power of personal growth, and engaging books for education.

Mark Raffan, the Founder of Negotiations Ninja, shares his expertise on B2B negotiations and sales strategies. He distinguishes between B2B and B2C tactics and emphasizes the importance of adapting to procurement processes. Mark discusses flexible negotiation frameworks that cater to different situations and the balance of polite assertiveness. He provides insights into the contrasting priorities of salespeople and procurement teams, highlighting the need for patience and understanding to navigate complex organizational dynamics.

Expert in B2B Sales and Negotiations, Mark Raffan, shares secrets for success in negotiations, focusing on B2B complexities, dealing with difficult people, and the importance of civility in business interactions.

The podcast discusses the gap in traditional sales training, importance of engaging executives, understanding business aspects in sales, challenges in current sales practices, need for a shift in sales training, strategies to better prepare salespeople, understanding corporate finance, business case modeling, and being prescriptive in sales pitches to drive value.