Negotiate Anything Mark Raffan: 9 Secrets to Win Deals and Influence Stakeholders
Jan 25, 2025
Mark Raffan, the Founder of Negotiations Ninja, shares his expertise on B2B negotiations and sales strategies. He distinguishes between B2B and B2C tactics and emphasizes the importance of adapting to procurement processes. Mark discusses flexible negotiation frameworks that cater to different situations and the balance of polite assertiveness. He provides insights into the contrasting priorities of salespeople and procurement teams, highlighting the need for patience and understanding to navigate complex organizational dynamics.
Chapters
Books
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Mastering Negotiation Techniques
01:33 • 8min
Flexible Frameworks for Effective Negotiation
09:46 • 4min
Mastering Negotiation Dynamics
13:39 • 11min
Negotiation Dynamics: Sales vs. Procurement
24:59 • 10min
Unlocking Exclusive Content for Better Negotiation Skills
34:50 • 2min