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Mark Raffan: 9 Secrets to Win Deals and Influence Stakeholders

Negotiate Anything

CHAPTER

Mastering Negotiation Techniques

This chapter explores the diverse methods of negotiation, emphasizing the need for personalized approaches and the value of learning from experienced professionals. It also introduces a new book designed for B2B salespeople, focusing on effective negotiation strategies and the complexities inherent in B2B contexts.

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