Mark Burgess

Mark Burgess, author of Prepare: AI’s Impact on Estate Agency, shares his insights on the future of UK estate agency. He envisions a 2035 landscape where AI automates admin tasks, allowing agents to focus on personal connections. Mark highlights the importance of proprietary data for success, helping agents target serious buyers and bypass traditional marketing pitfalls. He discusses the potential shift towards virtual viewings and stresses the urgent need for agents to build their own data systems to thrive in the evolving market.

Mark Burgess, founder of Lifecycle CRM and a pioneer in AI for estate agencies, shares insights on transforming estate agency workflows with technology. He delves into the difference between off-the-shelf and bespoke AI systems, emphasizing the necessity of structured data for reliability. Mark explains how integrating proprietary data can provide a competitive edge, while also addressing the mindset shift agents need to fully embrace AI. He highlights future possibilities, including AI's role in predicting leads and initiating communication.

Mark Burgess, an industry leader specializing in Lifecycle content strategy, shares valuable insights for estate and letting agents. He emphasizes the importance of local, personalized content over generic blogs, revealing how it dramatically boosts system performance. Mark offers practical advice on enhancing engagement through personalized updates, local statistics, and educational value. Tune in for tips on transforming your content strategy into a high-performance engine for success.