Letting & Estate Agent Podcast Lifecycle and Chris Watkin's Content - Ep. 2370
Oct 28, 2025
Mark Burgess, an industry leader specializing in Lifecycle content strategy, shares valuable insights for estate and letting agents. He emphasizes the importance of local, personalized content over generic blogs, revealing how it dramatically boosts system performance. Mark offers practical advice on enhancing engagement through personalized updates, local statistics, and educational value. Tune in for tips on transforming your content strategy into a high-performance engine for success.
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Content Powers Lifecycle Performance
- Regular content distribution is foundational to the Lifecycle system's success.
- Mark Burgess compares poor content to fueling a Lamborghini with low-grade petrol to highlight wasted potential.
Personalise Articles With Local Detail
- Do personalise Lifecycle articles heavily and include useful, educational detail for recipients.
- Try sourcing local stats and examples so the content feels relevant and avoids bland noise.
Local Content Beats Generic Blogs
- Local, personalised content outperforms generic blogs in engagement and cut-through.
- Mark Burgess says area-specific stats and tone make recipients treat it as more relevant and valuable.