Letting & Estate Agent Podcast How AI will change UK Estate Agency - Part 3 - Ep. 2349
Oct 7, 2025
Mark Burgess, founder of Lifecycle CRM and a pioneer in AI for estate agencies, shares insights on transforming estate agency workflows with technology. He delves into the difference between off-the-shelf and bespoke AI systems, emphasizing the necessity of structured data for reliability. Mark explains how integrating proprietary data can provide a competitive edge, while also addressing the mindset shift agents need to fully embrace AI. He highlights future possibilities, including AI's role in predicting leads and initiating communication.
AI Snips
Chapters
Transcript
Episode notes
Agents Stop At ChatGPT For Descriptions
- Most agents stop at ChatGPT for writing property particulars and move no further.
- The initial excitement fades and the tool becomes a basic, commonly used utility.
Off-The-Shelf AI Is Only A Starter
- Off-the-shelf AI gives an immediate wow factor but quickly becomes a hygiene factor.
- Unique advantage requires going beyond generic tools that everyone can access.
Integrate Data In Modular, Structured Chunks
- Connect all your internal and external data sources into AI in small, structured modules.
- Teach each module the rules so the AI can act on unique company data and workflows.