Structured data versus notes to avoid hallucinations

How can estate agents thrive in the AI-driven property market? In this third episode of our five-part series, Mark Burgess explains how to move beyond basic tools like ChatGPT and truly harness AI for a competitive edge. We explore off-the-shelf versus bespoke systems, the importance of structured data, and how AI can identify your next listings before anyone else. Mark also shares the mindset shift required to embed AI into daily workflows. Essential listening for agents ready to embrace game-changing technology.