Letting & Estate Agent Podcast How AI will change UK Estate Agency - Part 4 - Ep. 2356
Oct 14, 2025
Mark Burgess, author of Prepare: AI’s Impact on Estate Agency, shares his insights on the future of UK estate agency. He envisions a 2035 landscape where AI automates admin tasks, allowing agents to focus on personal connections. Mark highlights the importance of proprietary data for success, helping agents target serious buyers and bypass traditional marketing pitfalls. He discusses the potential shift towards virtual viewings and stresses the urgent need for agents to build their own data systems to thrive in the evolving market.
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Episode notes
Uniqueness Still Wins
- Business fundamentals won't change: you must still be unique to succeed in estate agency.
- Technology will change how work gets done, but standing out remains the core challenge.
Automate Admin, Keep Humans For People
- Let computers handle administrative matching and qualification to free human agents for high-value tasks.
- Use automation to do repeated contact attempts and eligibility checks before human intervention.
Proprietary Data Is Competitive Moat
- Proprietary data becomes the primary source of competitive advantage for agents.
- Rich contact records and behaviour data let agents target genuine prospects ahead of portals.
