Why Proprietary Data Will Define Top Agents

Estate Agency in 2035: Will You Still Be in Business? In part four of our series with Mark Burgess, author of Prepare: AI’s Impact on Estate Agency, we leap to 2035 to explore the future of UK estate agency. Mark discusses how top agents will thrive using proprietary data, while AI takes over admin, freeing agents to focus on people. He also reveals why data-driven marketing and avoiding the “race to the bottom” will secure listings and sales.