Margit Wennmachers

In this discussion, Margit Wennmachers, a marketing executive and the force behind a16z’s rise, reveals the unconventional strategies that catapulted the firm into fame. She explains how transparency transformed VC norms, highlights the pivotal Fortune cover that ruffled feathers in the industry, and shares the story behind the iconic phrase 'Software is Eating the World.' Margit also emphasizes the power of building authentic personal brands and how media's evolution demands a fresh approach in leadership communication.

Margit Wennmachers is a veteran marketing and communications executive known for elevating a16z's visibility. In this discussion, she reveals how they turned transparency into their secret weapon in a traditionally secretive industry. Margit shares the fascinating story behind a pivotal Fortune cover that shook the VC world and unpacks the moment the phrase 'Software Is Eating the World' came to life. She emphasizes how crafting compelling narratives helped attract entrepreneurs, forever changing the game in venture capital.

Margit Wennmachers, a seasoned marketing partner at Andreessen Horowitz, joins Kim Milosevich to unveil the intricacies of crisis communications. They discuss what truly constitutes a crisis and the early recognition necessary to prevent escalation. Key strategies include building transparency and trust between teams and the media, and the critical role of preparation. The conversation touches on navigating the complexities of fact-gathering, especially within the tech sector, and the ethical dilemmas that arise when communicating with the public.

Margit Wennmachers, Head of a16z marketing and co-founder of Outcast Agency, and Alex Constantinople, CEO of Outcast Agency, dive into the essentials of building a personal brand. They emphasize that your brand is what others say about you when you're not present. The duo discusses the power of authenticity, crafting narratives, and using personal branding as a filter for career decisions. They also share insights for military veterans transitioning to civilian life, illustrating how to showcase diverse skills effectively while staying true to oneself.

Margit Wennmachers, head of marketing at Andreessen Horowitz and co-founder of the OutKast Agency, joins Kim Milosevich from the same firm, previously at Skype, to discuss crisis communications. They explore how crises can transform corporate culture and the importance of early recognition in crisis management. The duo dives into challenges unique to the tech industry, the nuances of corporate apologies, and the essential role of transparency. Ultimately, they reveal how effective crisis management ties to business strategy and values.