a16z Podcast Crisis Communications 101
Jul 13, 2022
Margit Wennmachers, a seasoned marketing partner at Andreessen Horowitz, joins Kim Milosevich to unveil the intricacies of crisis communications. They discuss what truly constitutes a crisis and the early recognition necessary to prevent escalation. Key strategies include building transparency and trust between teams and the media, and the critical role of preparation. The conversation touches on navigating the complexities of fact-gathering, especially within the tech sector, and the ethical dilemmas that arise when communicating with the public.
AI Snips
Chapters
Transcript
Episode notes
Early Crisis Identification
- Identify a crisis early, even if the signals are weak.
- Take it seriously and involve the right people immediately.
Decision-Makers in Crisis
- Include key decision-makers in your crisis response team.
- Empower them to take swift action.
Trust and Openness
- Trust your PR/comms person completely during a crisis.
- Share all information with them, even if it seems irrelevant.