The Ben & Marc Show The Secret Marketing Strategy That Built a16z: From Zero to Legendary VC Firm
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Nov 26, 2025 
Margit Wennmachers is a veteran marketing and communications executive known for elevating a16z's visibility. In this discussion, she reveals how they turned transparency into their secret weapon in a traditionally secretive industry. Margit shares the fascinating story behind a pivotal Fortune cover that shook the VC world and unpacks the moment the phrase 'Software Is Eating the World' came to life. She emphasizes how crafting compelling narratives helped attract entrepreneurs, forever changing the game in venture capital.
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Creamery Pitch That Sparked A Partnership
- Margit describes first meeting at the Creamery where she presented capabilities and got grilled on client selection.
- That gritty Q&A convinced her they were serious and led to later meetings that birthed the firm.
Tell Entrepreneurs, Not Investors
- A16Z aimed all communications at entrepreneurs, not LPs, to become a magnet for founders.
- Focusing content on practical help built credibility and attracted founder attention before portfolio success.
LP Walked Out Mid‑Pitch
- An LP walked out of a pitch saying they had to go advise ex-NFL players, leaving the founders furious and motivated.
- That disrespect hardened Ben and Marc's resolve to prove them wrong.
