a16z Podcast
a16z Podcast: Build Your Personal Brand
Mar 13, 2017
Margit Wennmachers, Head of a16z marketing and co-founder of Outcast Agency, and Alex Constantinople, CEO of Outcast Agency, dive into the essentials of building a personal brand. They emphasize that your brand is what others say about you when you're not present. The duo discusses the power of authenticity, crafting narratives, and using personal branding as a filter for career decisions. They also share insights for military veterans transitioning to civilian life, illustrating how to showcase diverse skills effectively while staying true to oneself.
31:54
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Quick takeaways
- Understanding personal branding involves recognizing how others perceive you and being intentional about crafting that image.
- Authenticity in storytelling and engagement is essential for building a relatable personal brand that reflects true values and experiences.
Deep dives
Understanding Personal Brand
A personal brand is fundamentally about how others perceive you when you are not present, reflecting your reputation and the associations tied to you. It is crucial to differentiate between what you project outwardly and what people genuinely believe about you. Companies like Apple and Virgin serve as examples of how brand attributes—such as design elegance or irreverence—are ingrained in public perception. Thus, becoming aware of these perceptions can guide individuals in crafting a conscious personal brand that resonates effectively with their audience.
