Margit Wennmachers, Head of a16z marketing and co-founder of Outcast Agency, and Alex Constantinople, CEO of Outcast Agency, dive into the essentials of building a personal brand. They emphasize that your brand is what others say about you when you're not present. The duo discusses the power of authenticity, crafting narratives, and using personal branding as a filter for career decisions. They also share insights for military veterans transitioning to civilian life, illustrating how to showcase diverse skills effectively while staying true to oneself.