Leslie Zane, founder of Triggers Brand Consulting, discusses the power of instinct over persuasion in marketing. Topics include shifting from traditional tactics to instinctual marketing, building strong brand associations, balancing familiarity with uniqueness, and applying branding strategies to personal branding for success

Leslie Zane discusses the new rules of persuasion, highlighting the importance of triggers and overcoming resistance. She emphasizes the power of emotional connections in marketing and shares insights on mastering brand growth through the 'keep stop add' formula. Zane also explores strategies for maximizing hiring efficiency and aligning core customers with growth targets for conversions.

Award-winning marketer and TEDx speaker, Leslie Zane, discusses tapping into the instinctive mind for brand growth. Topics include harnessing the unconscious mind in decision-making, utilizing visual triggers for branding, instinctive marketing in B2B, and reassessing traditional approaches to customer purchases.

Leslie Zane, a Harvard Business alum and branding expert, shares insights on the art of personal branding for career advancement. She emphasizes that securing promotions often hinges on how you make others feel about you. Zane breaks down key strategies: being salient helps people remember you, staying relevant means focusing on your successes, and being distinctive sets you apart. She uses engaging examples, like a dental hygienist’s personal touch and McDonald's effective storytelling, to illustrate the power of emotional connections in branding.

Leslie Zane, founder and CEO of Triggers Brand Consulting, is a pioneer in behavioral science and marketing, having helped brands like Coca-Cola and Nike unlock consumer insights. She discusses the subconscious drivers behind brand preferences and how to craft a personal brand that resonates deeply. Leslie shares strategies to enhance influence and master persuasion, emphasizing the emotional connections we form with brands. Listeners will discover practical tips for building impactful personal branding that can transform their career trajectories.