Leslie Zane

Leslie Zane, founder of Triggers Brand Consulting and author of The Power of Instinct, dives deep into the world of marketing beyond traditional persuasion. She emphasizes the importance of tapping into the instinctive mind, as opposed to merely influencing conscious thought. Zane critiques outdated marketing tactics and highlights how brands can revitalize their images by aligning with consumer instincts. She also shares insights on personal branding, encouraging individuals to build their unique identities strategically, akin to successful corporate brands.

Leslie Zane discusses the new rules of persuasion, highlighting the importance of triggers and overcoming resistance. She emphasizes the power of emotional connections in marketing and shares insights on mastering brand growth through the 'keep stop add' formula. Zane also explores strategies for maximizing hiring efficiency and aligning core customers with growth targets for conversions.

Award-winning marketer and TEDx speaker, Leslie Zane, discusses tapping into the instinctive mind for brand growth. Topics include harnessing the unconscious mind in decision-making, utilizing visual triggers for branding, instinctive marketing in B2B, and reassessing traditional approaches to customer purchases.

Leslie Zane, a Harvard Business alum and branding expert, shares insights on the art of personal branding for career advancement. She emphasizes that securing promotions often hinges on how you make others feel about you. Zane breaks down key strategies: being salient helps people remember you, staying relevant means focusing on your successes, and being distinctive sets you apart. She uses engaging examples, like a dental hygienist’s personal touch and McDonald's effective storytelling, to illustrate the power of emotional connections in branding.

Leslie Zane, known as "The Brain Behind Brands," revolutionizes marketing by applying behavioral science. She discusses the crucial role of instincts in branding, challenging traditional marketing rules for faster growth. Zane unveils subconscious marketing strategies that shape consumer decisions and the importance of creating positive brand associations. Additionally, she emphasizes that expertise, rather than financial investment, drives success, and provides free resources to empower entrepreneurs. Tune in for insights that could transform your approach to branding!