The Brain Behind Brands with Leslie Zane: An EOFire Classic from 2021

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Known in the industry as The Brain Behind Brands, Leslie Zane has turned the marketing industry on its head. She is changing the way companies do marketing through her unique expertise in applying behavioral science to change instinctive brand behavior. Her company, Triggers, has delivered over $10 billion dollars in incremental revenue and was the first brand consulting firm founded by a woman.

Top 3 Value Bombs

1. You don’t need a lot of money to be successful, you need expertise.

2. When you harness the power of instinct you work with the brain instead of against it.

3. Don’t follow the classic marketing rules. Following them is a recipe for slow growth.

Growth Triggers - 5 Growth Triggers® from Behavioral Science to Build Your Brand at the Speed of Instinct! (Sorry! This link was active when this episode was first published in 2021. This resource is no longer available.)

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