Trying to Persuade and Other Big Mistakes Marketers Make

Leslie Zane, founder of Triggers Brand Consulting and author of The Power of Instinct, dives deep into the world of marketing beyond traditional persuasion. She emphasizes the importance of tapping into the instinctive mind, as opposed to merely influencing conscious thought. Zane critiques outdated marketing tactics and highlights how brands can revitalize their images by aligning with consumer instincts. She also shares insights on personal branding, encouraging individuals to build their unique identities strategically, akin to successful corporate brands.