The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

465: The Triggers Behind Customer Purchases with Founder and CEO of Triggers, Leslie Zane.

Jul 15, 2024
Award-winning marketer and TEDx speaker, Leslie Zane, discusses tapping into the instinctive mind for brand growth. Topics include harnessing the unconscious mind in decision-making, utilizing visual triggers for branding, instinctive marketing in B2B, and reassessing traditional approaches to customer purchases.
43:53

Episode guests

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Quick takeaways

  • 95% of decisions are driven by the unconscious mind in brand purchases.
  • Building a strong brand connectome influences consumer choices instinctively.

Deep dives

Understanding the Conscious and Unconscious Mind

The mind operates with conscious and unconscious mechanisms. While the conscious mind is like the tip of an iceberg above water, the subconscious mind resides beneath the surface. Research highlights that 95% of decisions, especially in brand and business purchases, are driven by the unconscious mind. This challenges traditional marketing strategies developed when conscious decision-making was believed to be primary. To succeed today, marketers must leverage insights into the unconscious mind for effective decision-making.

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