Koray Tuğberk Gübür

Charles Floate, a hands-on SEO reverse engineer, and Koray Tuğberk GÜBÜR, a technical SEO researcher, unpack how AI-driven search has made rankings fluid. They discuss probabilistic AI overviews, freshness and visual semantics, rapid parasite wins, and experiments that upend traditional rank tracking. Short, sharp takes on tactics, topical authority, and why position #1 no longer tells the whole story.

Koray Tuğberk Gübür, a cryptic industry expert, discusses topical authority. Topics include outranking high-authority websites, creating a website for reviewing DSLR cameras, the struggle of becoming true authorities in the SEO industry, distributing templates and variables, the importance of anchor text, building a successful fitness website, and outranking authority sites with low competition keywords.

Digital marketing expert Koray Tuğberk Gübür discusses topical authority, agency SEO vs. content sites, his experiences in iGaming, and future plans. They also talk about the importance of anchor text in link building, the impact of AI on SEO, creating a course on writer requirements, challenges in the iGaming industry, and the preference for old-fashioned and ugly websites for rankings.

In this explosive episode, hosts Jacky Chou and James De Lacey sit down with Koray Tuğberk GÜBÜR, the Godfather of Topical Authority. They discuss Parasite SEO and Google's mysterious SGE. They also talk about the growth of their community, becoming better business people, leveraging semantics for improved search engine performance, and comparing the Twitter atmosphere across regions.

Koray Tuğberk Gübür, founder of Holistic SEO & Digital and semantic search expert, explains how search moved from strings to meaning. He discusses entities, knowledge graphs, topic clusters, featured snippet evolution, and practical strategies like content hubs and clustering. Expect a geeky deep dive into how algorithms infer intent and how sites can become topic centroids.