This Week in Digital Marketing Koray Tuğberk Gübür talks about topical authority, agency SEO vs. content sites, and diversification on EP21 of TWIDM
22 snips
Mar 28, 2023 Digital marketing expert Koray Tuğberk Gübür discusses topical authority, agency SEO vs. content sites, his experiences in iGaming, and future plans. They also talk about the importance of anchor text in link building, the impact of AI on SEO, creating a course on writer requirements, challenges in the iGaming industry, and the preference for old-fashioned and ugly websites for rankings.
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Fix Anchor Text And Link Gaps
- Audit anchor-text profiles and link gaps to avoid heavy exact-match anchors that trigger penalties.
- Use link reports to plan which pages to link, how many links, and what anchor mix to build safely.
Why Topical Authority Exists
- Topical authority is proving a site reliably answers a cluster of related queries so Google trusts it for that topic.
- Google prefers to rank a few topic-focused sources repeatedly because it reduces its processing cost.
12,000 Duplicate Pages Experiment
- Koray created 12,000 near-duplicate pages (docs/pdfs/pptx) as an experiment and initially lost rankings.
- After a core update the site surged ~91% showing historical publishing can overcome temporary drops.