The Importance of Topical Authority for Websites

Topical authority is crucial for websites to achieve better rankings on search engines. By creating a website with higher clarity and accuracy in a specific topic, search engines can better satisfy user queries and reduce costs. A website can establish topical authority by providing correct and relevant answers, proving expertise, and connecting related topics through internal links. Consensus within the industry and user demand also play a role in determining topical authority. Having a human presence, such as an author or research department, on the website can help demonstrate legitimacy and trustworthiness to both search engines and users.