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This Week in Digital Marketing

Koray Tuğberk Gübür talks about topical authority, agency SEO vs. content sites, and diversification on EP21 of TWIDM

Mar 28, 2023
Digital marketing expert Koray Tuğberk Gübür discusses topical authority, agency SEO vs. content sites, his experiences in iGaming, and future plans. They also talk about the importance of anchor text in link building, the impact of AI on SEO, creating a course on writer requirements, challenges in the iGaming industry, and the preference for old-fashioned and ugly websites for rankings.
01:03:23

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Quick takeaways

  • Establishing topical authority through correct and relevant answers, expertise proof, and connecting related topics helps improve search engine rankings.
  • Real-world feedback, search demand, and human involvement are influential factors in search engine rankings.

Deep dives

The Importance of Topical Authority for Websites

Topical authority is crucial for websites to achieve better rankings on search engines. By creating a website with higher clarity and accuracy in a specific topic, search engines can better satisfy user queries and reduce costs. A website can establish topical authority by providing correct and relevant answers, proving expertise, and connecting related topics through internal links. Consensus within the industry and user demand also play a role in determining topical authority. Having a human presence, such as an author or research department, on the website can help demonstrate legitimacy and trustworthiness to both search engines and users.

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