Koray Tuğberk Gübür talks about topical authority, agency SEO vs. content sites, and diversification on EP21 of TWIDM
Mar 28, 2023
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Digital marketing expert Koray Tuğberk Gübür discusses topical authority, agency SEO vs. content sites, his experiences in iGaming, and future plans. They also talk about the importance of anchor text in link building, the impact of AI on SEO, creating a course on writer requirements, challenges in the iGaming industry, and the preference for old-fashioned and ugly websites for rankings.
Establishing topical authority through correct and relevant answers, expertise proof, and connecting related topics helps improve search engine rankings.
Real-world feedback, search demand, and human involvement are influential factors in search engine rankings.
Having a well-defined content strategy, including a topical map and consistent publishing schedule, is crucial for establishing topical authority.
Deep dives
The Importance of Topical Authority for Websites
Topical authority is crucial for websites to achieve better rankings on search engines. By creating a website with higher clarity and accuracy in a specific topic, search engines can better satisfy user queries and reduce costs. A website can establish topical authority by providing correct and relevant answers, proving expertise, and connecting related topics through internal links. Consensus within the industry and user demand also play a role in determining topical authority. Having a human presence, such as an author or research department, on the website can help demonstrate legitimacy and trustworthiness to both search engines and users.
The Impact of Real-world Feedback and Search Demand
Real-world feedback and search demand play significant roles in rankings. When users directly search for a brand or website, it signals to search engines that the website is authoritative and relevant. The popularity of a website, demonstrated by traffic and search demand, can influence rankings. AI technologies are also beginning to factor in human involvement and effort as signals of quality. Incorporating human presence, real-world feedback, and search demand helps establish trust and authority, improving the chances of higher rankings.
Creating an Effective Website Content Strategy
When creating a website, it is important to have a well-defined content strategy. This strategy should include a topical map, where all content briefs, headings, internal links, and related concepts are determined. Frequency of publication is also key, with a suggested starting point of two to three articles per week. A mix of comprehensive evergreen articles in the initial phase followed by a consistent publishing schedule can help establish topical authority. Additionally, using a human author or research department, showcasing expertise, and connecting content through internal links can further strengthen the website's authority.
The Value of Consensus and Range in Answering Queries
When answering user queries, it is beneficial to provide both consensus and range. By addressing both the popular consensus and alternative possibilities, websites demonstrate that they understand various perspectives and can provide comprehensive information. For queries with degrees or numeric values, giving a range rather than a specific answer can help accommodate different preferences and interpretations. Linking authoritative sources and research studies can further enhance credibility and provide a more well-rounded answer.
The Business Mindset and Expansion Opportunities for SEOs
SEOs can benefit from adopting a business mindset and exploring opportunities beyond traditional SEO practices. By diversifying into industries like real estate, crypto, or developing web stores, SEOs can expand their revenue streams and tap into new markets. Collaborations with larger companies in partnering projects or ventures can also be fruitful. It is important for SEOs to think beyond just ranking websites and consider broader business ventures and investments for long-term success.
On EP21 of This Week in Digital Marketing we had Koray Tuğberk Gübür on, and we talked about all things topical authority, agency life vs content sites, his past experiences in iGaming, and future plans.
