
Koray Tuğberk Gübür talks about topical authority, agency SEO vs. content sites, and diversification on EP21 of TWIDM
This Week in Digital Marketing
The Concept of Topical Authority
In this chapter of the podcast, they discuss the concept of topical authority and its goal of saving money for search engines. They explain how creating a website with higher clarity and accuracy, connecting relevant topics, and publishing content frequently can increase a website's overall authority and rankability. They also mention the importance of providing organized web pages with proper internal links to improve overall authority and outrank competitors.
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