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This Week in Digital Marketing
The Godfather of Topical Authority đ€ TWIDM EP43
Sep 5, 2023
In this explosive episode, hosts Jacky Chou and James De Lacey sit down with Koray TuÄberk GĂBĂR, the Godfather of Topical Authority. They discuss Parasite SEO and Google's mysterious SGE. They also talk about the growth of their community, becoming better business people, leveraging semantics for improved search engine performance, and comparing the Twitter atmosphere across regions.
50:37
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Quick takeaways
- Corey emphasizes the importance of understanding decision paralysis and self-shame to improve as a business person, separate from being the best SEO.
- Parasite SEO allows bypassing the time-consuming process of website authority building by leveraging existing sources with topical authority.
Deep dives
Corey's Shift from Being the Best SEO to Focusing on Business Work
Corey discusses his decision to prioritize being a better business person rather than just being the best SEO. He emphasizes the importance of understanding concepts such as decision paralysis and self-shame to improve as a business person. From an SEO perspective, Corey shares his focus on programmatic SEO with artificial generative intelligence (AGI) to create topical maps, fine-tune language models, and auto-generate content. Corey also mentions his course launch, the success of the private community, and plans for growth.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode