The Godfather of Topical Authority đ€ TWIDM EP43
Sep 5, 2023
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In this explosive episode, hosts Jacky Chou and James De Lacey sit down with Koray TuÄberk GĂBĂR, the Godfather of Topical Authority. They discuss Parasite SEO and Google's mysterious SGE. They also talk about the growth of their community, becoming better business people, leveraging semantics for improved search engine performance, and comparing the Twitter atmosphere across regions.
Corey emphasizes the importance of understanding decision paralysis and self-shame to improve as a business person, separate from being the best SEO.
Parasite SEO allows bypassing the time-consuming process of website authority building by leveraging existing sources with topical authority.
SGE provides opportunities for websites with quality content and well-structured passages, favoring longer and more specific search queries.
Deep dives
Corey's Shift from Being the Best SEO to Focusing on Business Work
Corey discusses his decision to prioritize being a better business person rather than just being the best SEO. He emphasizes the importance of understanding concepts such as decision paralysis and self-shame to improve as a business person. From an SEO perspective, Corey shares his focus on programmatic SEO with artificial generative intelligence (AGI) to create topical maps, fine-tune language models, and auto-generate content. Corey also mentions his course launch, the success of the private community, and plans for growth.
Parasite SEO and Its Benefits for Quick Rankings
Corey explains the concept of parasite SEO, a direct approach to quickly rank for specific topics. He highlights how leveraging existing sources with topical authority can help bypass the time-consuming process of building your own website authority. Corey shares strategies like linking multiple pages within the parasite source and blending topical phrases to increase visibility. While acknowledging potential risks, Corey sees parasite SEO as a helpful tool for immediate rankings, especially for complex or high-competition niches.
Insights on Search Generative Experience (SGE) and its Impact
Corey discusses SGE, Google's search generative experience, and its possible impacts on traffic and rankings. He believes that while SGE may divert some traffic initially, it provides opportunities for websites that leverage semantics and provide specific answers for complex queries. Corey expects a shift towards longer, more specific search queries that favor websites with quality content and relevant passages. He also highlights that SGE's diversification of SERP features creates more clickable areas, ultimately benefiting websites with comprehensive and well-structured content.
Scaling Down the Agency and Focusing on Monetization
Corey explains his decision to reduce the number of clients in his agency and delegate tasks to his team. While still maintaining the agency, Corey's focus is now on monetization and forming partnerships that offer revenue share or ownership stakes. He believes this approach allows for more scalability and long-term growth. Corey expresses his interest in working with successful individuals and companies where he can have a direct impact on revenue generation.
Embracing an Entrepreneurial Mindset and Ambition
Corey emphasizes the difference in mindset between entrepreneurs and those who prefer stability and routine. He highlights the excitement and ambition of the entrepreneurial journey, where continuous self-improvement, risk-taking, and pursuing higher goals are integral. Corey observes that not everyone has the same level of ambition or dreams, and that's perfectly fine. He acknowledges that happiness is subjective and respects different aspirations and paths in life.
In this explosive EP43 of âThis Week in Digital Marketing,â your hosts Jacky Chou and James De Lacey sit down with Koray TuÄberk GĂBĂR, the Godfather of Topical Authority. From the launch of his much-anticipated course to the inner workings of Parasite SEO, we dissect it all. Plus, stick around for Korayâs expert take on Googleâs mysterious SGE and how itâs shaking up the ranking game.
