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The Godfather of Topical Authority 😤 TWIDM EP43

This Week in Digital Marketing

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Leveraging Semantics for Improved Search Engine Performance

This chapter discusses the concept of leveraging semantics to have Google pick specific passages in content. They explain how Search Generative Experience (SGE) can take the most important phrases from different queries and merge them into the best passages. They also touch on the importance of organizing and linking relevant sections on a website for better search engine performance.

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