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32min chapter
The Godfather of Topical Authority đ€ TWIDM EP43
This Week in Digital Marketing
Leveraging Semantics for Improved Search Engine Performance
This chapter discusses the concept of leveraging semantics to have Google pick specific passages in content. They explain how Search Generative Experience (SGE) can take the most important phrases from different queries and merge them into the best passages. They also touch on the importance of organizing and linking relevant sections on a website for better search engine performance.
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