Authority Hacker Podcast – AI & Automation for Small biz & Marketers #318 - Decoding Topical Authority with Koray Tuğberk Gübür
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Aug 21, 2023 Koray Tuğberk Gübür, a cryptic industry expert, discusses topical authority. Topics include outranking high-authority websites, creating a website for reviewing DSLR cameras, the struggle of becoming true authorities in the SEO industry, distributing templates and variables, the importance of anchor text, building a successful fitness website, and outranking authority sites with low competition keywords.
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Losing 3,000 Sites Changed His Career
- Koray lost 3,000 sites in a single day during the 2018 medical update and pivoted from blackhat to holistic SEO.
- He then documented case studies and built a seven-figure business and a 12k+ member community.
Topical Authority Lowers Google's Evaluation Cost
- Topical authority reduces search engine cost by making a site easy to evaluate for a topic.
- If a small site outranks big authorities for core queries, Google trusts it for related queries faster.
Smaller Candidate Sets Make Results Cheap
- Search engines favour smaller, high-quality candidate sets so evaluating fewer top documents is cheaper.
- Being in that high-quality candidate set increases chances to rank across related queries.