#318 - Decoding Topical Authority with Koray Tuğberk Gübür
Aug 21, 2023
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Koray Tuğberk Gübür, a cryptic industry expert, discusses topical authority. Topics include outranking high-authority websites, creating a website for reviewing DSLR cameras, the struggle of becoming true authorities in the SEO industry, distributing templates and variables, the importance of anchor text, building a successful fitness website, and outranking authority sites with low competition keywords.
Building authority in SEO requires creating a topical map, prioritizing monetizable topics, optimizing content, and maintaining publishing momentum.
Simplifying content for easy understanding involves using shorter videos, direct instructions, simplifying explanations, and adapting to different learning styles.
Semantic SEO focuses on understanding meaning and context to improve relevance and satisfy user intent through well-structured content.
Planning a topical map and answering related questions throughout your site is crucial for improving rankings and establishing authority.
Deep dives
Importance of Topical Authority in SEO
Topical authority is a crucial concept in SEO. It involves decreasing the search engine's cost for a specific query network, allowing it to better understand and use a website to satisfy users. By outranking competitors and gaining the trust of search engines through focused content, websites can become authorities in specific topics. This strategy requires prioritizing certain topics, conducting in-depth research, and creating high-quality content that covers a wide range of related subtopics. Topical maps and internal linking play a crucial role in building a well-structured and connected website. By continuously publishing and updating content, websites can maintain momentum and improve their ranking state, especially after a core algorithm update.
Challenges with Complex Content
One challenge in SEO is creating content that is clear and easy to understand. Some practitioners struggle with complex language and concepts that are unfamiliar to most readers. While it is important to provide valuable insights, content should be easily digestible and actionable. To address this, content creators can focus on simplicity by using shorter videos, providing direct instructions, and simplifying explanations. Additionally, considering different audience preferences and adapting content to different learning styles can help improve clarity and accessibility.
Using Semantics and Semantic SEO
Semantic SEO is a strategy that focuses on understanding the meaning and context of words and phrases for search engine optimization. By leveraging semantics, websites can improve relevance and provide better answers to search engine queries. Understanding concepts like topical coverage and historical data helps create comprehensive content that satisfies user intent. By implementing a well-structured sentence and content approach, websites can optimize their pages to align with the search engine's understanding, building expertise, and authority in their chosen topics.
Strategies for Building Authority through Content Creation
Building authority requires careful planning and effective content creation strategies. Start by creating a topical map, outlining the core topics and related subtopics you want to cover. Prioritize the most monetizable topics in your core section. Break down the topics to their finest details, optimizing content for search engine crawlers. Use specific linguistic rules and standardized sentence structures to enhance content quality and readability. Consider incorporating both general attributes and unique details when covering topics. It is important to maintain publishing momentum by increasing content frequency, focusing on quality, and staying consistent with updates. Overall, balancing relevance, uniqueness, and search demand helps websites become authoritative sources in their chosen fields.
Planning a Topical Map and Core Content
One of the main strategies discussed in the podcast is the importance of planning a topical map for your website. Instead of focusing solely on keyword research, a topical map involves listing all the questions related to your main topic and answering them throughout your site. The focus is on closing info gaps and providing concise, valuable information for search engines to easily find and serve to users. The podcast emphasizes starting with core content that establishes the theme of your site before expanding to subtopics related to your main topic.
Moving Up in Quality Tiers and Outranking Authority Sites
The podcast explores the idea of moving up in quality tiers in search engine indexes to improve rankings. By proving your website's quality through significant changes, you can potentially outrank large authority sites in your niche. This involves pruning low-quality pages and adding a large number of high-quality pages to your site. The goal is to create a shock for search engines to reevaluate and potentially increase the quality tier of your website.
Planning Content Structure and Sentence Order
The podcast discusses the importance of planning your content structure and sentence order to optimize for search engines. It suggests using a clear headline structure that directly answers the query at the top of your article, while using the bottom part for internal linking. Additionally, it highlights the significance of matching the sentence structure of your answer to the question to improve relevance for search engines. This includes using subject and complement patterns in your sentences to align with the query.
A lot of people find Koray Tuğberk Gübür’s content confusing and difficult to follow. So we’ve set out to decode of the most cryptic people in the industry, and break down what he shares into clear and actionable steps. This week, Gael sits down with Koray to chat all things topical authority in one of the most challenging interviews yet.
