Kipp and Kieran discuss OpenAI's Dev Day and the launch of the GPT app store. They explore the implications of this development, the growth of OpenAI's API and chat GPT user base, the introduction of GPT for Turbo, and the new audio and video models released by OpenAI. They also highlight the importance of feedback loops, the implications of AI on international teams and marketing strategies, and the need for adapting quickly in the fast-paced business environment.

Founders and CEOs discuss how to create a winning marketing strategy in 2024, including aligning strategy with customer problems and ideal budget distribution. They emphasize the importance of early CEO involvement, setting measurable goals, and prioritizing customer needs for team success. They also discuss budgeting in marketing plans, allocating budgets for demand generation and brand spending, and getting the CEO on board with the marketing plan.

Kipp and Kieran discuss OpenAI's secret competitor and the future of AI tools. They talk about the commoditization of paid products, combating risks, and rumors about ChatGPT-5. They also discuss the popularity of Snapchat AI and the challenges marketers face with large language models. Additionally, they explore the potential of AI-powered advertising and advancements in multimodal AI. Finally, they discuss how AI can enhance creativity in marketing.