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Marketing Against The Grain

Massive GPT4 Upgrades: ChatGPT Store, GPT Turbo & A LOT More

Nov 9, 2023
Dive into the transformative advancements unveiled at OpenAI's Dev Day, including the introduction of the GPT app store and the powerful GPT-4 Turbo. Discover how these tools are set to reshape marketing by enabling users to create customized AI assistants. The discussion highlights the rapid growth of ChatGPT and the expanding applications of AI in areas like customer support and automation. Emphasis is placed on agility in marketing, showcasing how businesses must adapt and evolve in an increasingly AI-driven landscape.
34:08

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Quick takeaways

  • OpenAI's GPT store democratizes access to AI assistance and allows entrepreneurs to monetize underutilized data sets, creating new opportunities for businesses.
  • The introduction of GPT for Turbo with increased speed, affordability, and disruptive pricing opens up a wide range of possibilities for developers and businesses to leverage AI in innovative and efficient ways.

Deep dives

GPT Store: A Game-Changing Release

OpenAI has launched the GPT store, an app store for AI assistants, enabling users to buy and sell AI assistants for various use cases. These AI assistants can create micro apps and solve specific tasks by referencing personalized data. For example, Rowan Chan has created an AI assistant to optimize his social media posting by feeding it his Twitter post data from Twitter analytics. This release is significant because it democratizes access to AI assistance and opens up a new category for entrepreneurs to monetize underutilized data sets.

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