Marketing Against The Grain

Why Snap MyAI is the Sleeping Giant of AI Chat (#148)

Aug 18, 2023

Discover how Snapchat's MyAI is quietly revolutionizing the AI landscape, captivating millions with its user-friendly design. Kipp and Kieran analyze the shifting dynamics in AI competition, emphasizing that first mover advantage may not guarantee success. They explore monetization strategies linked to AI tools and the intriguing possibilities of upcoming innovations like ChatGPT-5. The conversation also delves into the balance between personalized experiences and data privacy, highlighting the evolving relationship between users and technology.

29:04

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Quick takeaways

Snapchat's MyAI feature is popular and has more users than chat GPT, offering a simplified version of AI for homework questions and counseling help.

Multimodal AI, which incorporates images and videos, opens up new opportunities for creative content creation and engagement, requiring businesses to adapt and utilize multimedia assets.

Deep dives

AI-powered tools like HubSpot CRM are changing the marketing game

The podcast episode highlights how AI-powered tools like HubSpot CRM are transforming the way marketers work. These tools, such as chat spot and content assistant, integrated into workflows, cut down manual tasks, and boost productivity. They help marketers with tasks like research reports, copy development, and data analysis. With the ability to work smarter and faster, marketers can enjoy more time away from their desks and take advantage of well-earned time off.

The Importance of Multimedia Content in the Age of Multimodal AI

01:08

Intro

2min

Understanding MyAI: Gen Z and Snapchat's AI Revolution

15min

Redefining the Competitive Landscape of AI Models

2min

Unlocking AI Monetization

4min

Harnessing Multimodal AI for Enhanced Creativity

5min

Kipp and Kieran discuss OpenAI’s secret competitor by an unlikely player and the future of what AI tools will look like. Learn why the first mover advantage isn’t a moat, why paid products are going to get commoditized by open-source projects, and ChatGPT-5 rumors.

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