Marketing Against The Grain

Why Snap MyAI is the Sleeping Giant of AI Chat (#148)

Aug 18, 2023

Kipp and Kieran discuss OpenAI's secret competitor and the future of AI tools. They talk about the commoditization of paid products, combating risks, and rumors about ChatGPT-5. They also discuss the popularity of Snapchat AI and the challenges marketers face with large language models. Additionally, they explore the potential of AI-powered advertising and advancements in multimodal AI. Finally, they discuss how AI can enhance creativity in marketing.

29:04

Episode guests

Kieran

Kipp

AI Summary

Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Snapchat's MyAI feature is popular and has more users than chat GPT, offering a simplified version of AI for homework questions and counseling help.

Multimodal AI, which incorporates images and videos, opens up new opportunities for creative content creation and engagement, requiring businesses to adapt and utilize multimedia assets.

Deep dives

AI-powered tools like HubSpot CRM are changing the marketing game

The podcast episode highlights how AI-powered tools like HubSpot CRM are transforming the way marketers work. These tools, such as chat spot and content assistant, integrated into workflows, cut down manual tasks, and boost productivity. They help marketers with tasks like research reports, copy development, and data analysis. With the ability to work smarter and faster, marketers can enjoy more time away from their desks and take advantage of well-earned time off.

The Importance of Multimedia Content in the Age of Multimodal AI

01:08

Introduction

2min

Snapchat AI Usage and Popularity

14min

Working with Large Language Models and Adapting Marketing Strategies

2min

The Potential of AI-Powered Advertising

4min

Impact of Large Language Models and Advancements in Multimodal AI

5min

Enhancing Creativity with AI Building Blocks

2min

Kipp and Kieran discuss OpenAI’s secret competitor by an unlikely player and the future of what AI tools will look like. Learn why the first mover advantage isn’t a moat, why paid products are going to get commoditized by open-source projects, and ChatGPT-5 rumors.

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