
Marketing Against The Grain
Why Snap MyAI is the Sleeping Giant of AI Chat (#148)
Aug 18, 2023
Discover how Snapchat's MyAI is quietly revolutionizing the AI landscape, captivating millions with its user-friendly design. Kipp and Kieran analyze the shifting dynamics in AI competition, emphasizing that first mover advantage may not guarantee success. They explore monetization strategies linked to AI tools and the intriguing possibilities of upcoming innovations like ChatGPT-5. The conversation also delves into the balance between personalized experiences and data privacy, highlighting the evolving relationship between users and technology.
29:04
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Quick takeaways
- Snapchat's MyAI feature is popular and has more users than chat GPT, offering a simplified version of AI for homework questions and counseling help.
- Multimodal AI, which incorporates images and videos, opens up new opportunities for creative content creation and engagement, requiring businesses to adapt and utilize multimedia assets.
Deep dives
AI-powered tools like HubSpot CRM are changing the marketing game
The podcast episode highlights how AI-powered tools like HubSpot CRM are transforming the way marketers work. These tools, such as chat spot and content assistant, integrated into workflows, cut down manual tasks, and boost productivity. They help marketers with tasks like research reports, copy development, and data analysis. With the ability to work smarter and faster, marketers can enjoy more time away from their desks and take advantage of well-earned time off.
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