Marketing Against The Grain Why Snap MyAI is the Sleeping Giant of AI Chat (#148)
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Aug 18, 2023 Discover how Snapchat's MyAI is quietly revolutionizing the AI landscape, captivating millions with its user-friendly design. Kipp and Kieran analyze the shifting dynamics in AI competition, emphasizing that first mover advantage may not guarantee success. They explore monetization strategies linked to AI tools and the intriguing possibilities of upcoming innovations like ChatGPT-5. The conversation also delves into the balance between personalized experiences and data privacy, highlighting the evolving relationship between users and technology.
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MyAI's surprising popularity
- Snapchat's MyAI has 150 million users, surpassing ChatGPT by 50 million.
- This embedded AI offers simple answers and acts as a retention tool within the app.
MyAI's ceiling video
- Snapchat's MyAI briefly startled users by posting a cryptic video of a ceiling.
- This sparked humorous speculation from Kipp and Kieran about AI's potential sentience.
MyAI and advertising
- MyAI collects personal data via conversations, ironically while privacy concerns rise elsewhere.
- This data can personalize ads, fulfilling user desires through targeted advertising.