Why Snap MyAI is the Sleeping Giant of AI Chat (#148)
Marketing Against The Grain
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Understanding MyAI: Gen Z and Snapchat's AI Revolution
This chapter explores the MyAI feature on Snapchat, which has captivated 150 million users by offering a simplified AI experience akin to ChatGPT. The discussion includes humorous anecdotes and examines the implications of AI on user engagement and personalized advertising, especially among younger demographics. Additionally, it addresses the balance between data privacy concerns and the propensity of users to share personal information for tailored experiences.
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