Kieran Flanagan

Kieran Flanagan, CMO at HubSpot and former SVP of Marketing, shares his insights on the transformation of growth strategies through AI. He predicts the future of growth teams and discusses how HubSpot tripled email conversions using AI personalization. Topics include the shift to micro audiences, the challenges of content collapse in the age of AI, and the pivotal role of prompt engineering. Kieran also addresses the evolving landscape of marketing, new strategies for SEO, and the implications of European regulations on AI developments.

Kieran Flanagan, SVP of Marketing at HubSpot and co-host of Marketing Against the Grain, dives deep into the transformative impact of AI on go-to-market strategies. He discusses the importance of prompting and context engineering, revealing how 'vibe prompting' can enhance learning with LLMs. Kieran outlines a three-part framework for building AI fluency in teams, introduces the concept of everyone managing AI interns, and predicts a shift towards personality-led growth in B2B marketing. Curiosity and persistence are emphasized as key traits for success in this AI-driven landscape.

Gina Gotthilf, a growth strategist and former VP at Duolingo, Kieran Flanagan, SVP of Marketing at HubSpot, and Bryan Kim, a Consumer Partner at a16z, dive into the evolving world of growth. They discuss the diminishing power of traditional channels and explore innovative strategies for sustainable growth in 2023. The role of AI in marketing is highlighted, emphasizing creativity and community. They share insights on fostering growth cultures and using experimentation to stay ahead in a competitive landscape, making the most of tight budgets.

Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier, shares his insights on the future of B2B marketing driven by AI. He discusses how AI is transforming workflows and content creation while emphasizing the need for marketers to specialize at the edges of creativity and technical execution. Kieran also reveals his unique leadership style that fosters direct feedback and creativity within a large team. Listeners will learn practical strategies for staying innovative and indispensable in an evolving marketing landscape.

Kieran Flanagan, SVP of marketing at HubSpot and a key player in the acquisition of The Hustle, shares his insights on the exhilarating yet grueling process of selling a company. He discusses crafting the perfect cold email and the art of negotiation, emphasizing that sometimes, silence is your best ally. The conversation also touches on virtual teamwork challenges in acquisitions and the curious complexities of post-deal life, all while weaving in humor and unique anecdotes about the ups and downs of selling a business.