Gina Gotthilf, a growth strategist and former VP at Duolingo, Kieran Flanagan, SVP of Marketing at HubSpot, and Bryan Kim, a Consumer Partner at a16z, dive into the evolving world of growth. They discuss the diminishing power of traditional channels and explore innovative strategies for sustainable growth in 2023. The role of AI in marketing is highlighted, emphasizing creativity and community. They share insights on fostering growth cultures and using experimentation to stay ahead in a competitive landscape, making the most of tight budgets.

Kieran Flanagan, SVP of marketing at HubSpot and a key player in the acquisition of The Hustle, shares his insights on the exhilarating yet grueling process of selling a company. He discusses crafting the perfect cold email and the art of negotiation, emphasizing that sometimes, silence is your best ally. The conversation also touches on virtual teamwork challenges in acquisitions and the curious complexities of post-deal life, all while weaving in humor and unique anecdotes about the ups and downs of selling a business.

Kieran Flanagan, SVP of Marketing at HubSpot, shares his insights on growth strategies for startups. He explains why hiring growth teams before achieving product-market fit is crucial, highlighting common mistakes founders make. Kieran believes every tech brand must evolve into media companies, tapping into the power of content. He also discusses the nuances of building meaningful communities in marketing and the critical balance needed for genuine engagement. His experience at HubSpot provides a fascinating backdrop to his advice on navigating growth in today's landscape.