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Jul 11, 2025 
Kieran Flanagan, CMO at HubSpot and former SVP of Marketing, shares his insights on the transformation of growth strategies through AI. He predicts the future of growth teams and discusses how HubSpot tripled email conversions using AI personalization. Topics include the shift to micro audiences, the challenges of content collapse in the age of AI, and the pivotal role of prompt engineering. Kieran also addresses the evolving landscape of marketing, new strategies for SEO, and the implications of European regulations on AI developments.
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AI Innovation Pods Replace Growth Teams
- AI is collapsing traditional growth and human-led functions into a unified AI innovation pod.
- This pod integrates AI across go-to-market for efficiency and to remove manual processes where possible.
Build Unified AI Ops Team Early
- Start with an AI ops team to ingest rich internal and external data for GTM AI use.
- Build a unified team to innovate AI across self-serve, sales, support, and success functions.
Email Personalization Tripled Conversions
- HubSpot tripled email conversion by using AI personalization driven by structured and unstructured data.
- Customizing prompts yields better results than generic AI tools for outbound sales emails.