a16z Podcast

Growth vs Efficiency: Can You Have Both?

63 snips
Jul 21, 2023
Gina Gotthilf, a growth strategist and former VP at Duolingo, Kieran Flanagan, SVP of Marketing at HubSpot, and Bryan Kim, a Consumer Partner at a16z, dive into the evolving world of growth. They discuss the diminishing power of traditional channels and explore innovative strategies for sustainable growth in 2023. The role of AI in marketing is highlighted, emphasizing creativity and community. They share insights on fostering growth cultures and using experimentation to stay ahead in a competitive landscape, making the most of tight budgets.
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ADVICE

Shifting Marketing Focus

  • Focus on indirect causation marketing channels like short-form video, TikTok, and YouTube.
  • Be comfortable with less directly measurable results and prioritize community, referral, and word-of-mouth marketing.
INSIGHT

Impact and Repetition

  • Repetition is crucial for brand recognition, especially with increasing media and distractions.
  • Focus on impacting how people feel and finding new ways to connect with them.
INSIGHT

Growth and Retention

  • Growth isn't just acquisition; product stickiness and retention are key.
  • Focus on "aha" moments and delivering consistent product value to drive retention.
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