Today Greg is joined by JT Barnett, a digital creator and founder of BarnettX and CreatorX, where he helps SMBs and Fortune 500 companies create content. In this episode, Greg and JT talk about viral growth versus slow growth, tools and workflows, and creators you should be following. ►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team:https://www.bigoceanpodcasting.comJT Barnett:https://barnettx.com/jthttps://www.tiktok.com/@jtbarnettSHOW NOTES:0:00 - Intro0:47 - TikTok trends vs TikTok storytelling5:26 - How to think about branding19:23 - Creators to watch28:04 - Tools and workflows for short-form content35:11 - JT's favorite creators and why

Entrepreneur and founder JT Barnett discusses connecting creators with brands for full-time opportunities. Topics include what brands look for in creators, the importance of content volume on YouTube, and pricing creative services. Guests also delve into the rise of in-house content creation, successful collaborations, building a successful creator mindset, managing team dynamics, personal fitness regimen, home gym setup, and content creation strategies.

JT Barnett, founder of CreatorX and former professional athlete, shares invaluable insights into building and monetizing a personal brand. He emphasizes the power of organic engagement over paid ads and discusses effective content strategies for platforms like YouTube and TikTok. JT highlights the importance of creating a signature series to foster audience loyalty and the role of AI tools in content creation. He also dives into the significance of partnering genuinely with creators for business growth and shares practical tips to avoid burnout in the creative process.

JT Barnett, a former pro hockey player turned influential content creator and CEO of CreatorX, shares his fascinating journey from the locker room to the digital marketplace. He discusses the transformative role of social media in shaping careers and emphasizes authenticity in audience engagement. The chat dives deep into the future of content strategy, exploring new platforms and technologies like AR and AI. Barnett also sheds light on the evolving creator economy and how brands can successfully navigate this landscape for growth.

Join social media strategist JT Barnett, who boasts over a million followers across platforms, as he shares invaluable insights for those looking to kickstart their online presence. He discusses choosing the right platform and the essential time commitments needed for growth. JT emphasizes authenticity, community building, and finding joy in content creation. Listeners will learn about navigating niches for personal branding and the importance of staying true to oneself while experimenting with strategies for a successful social media reinvention.