Ep 15: How to Start Over on Social Media with JT Barnett
Apr 29, 2024
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Join social media strategist JT Barnett, who boasts over a million followers across platforms, as he shares invaluable insights for those looking to kickstart their online presence. He discusses choosing the right platform and the essential time commitments needed for growth. JT emphasizes authenticity, community building, and finding joy in content creation. Listeners will learn about navigating niches for personal branding and the importance of staying true to oneself while experimenting with strategies for a successful social media reinvention.
Finding joy in content creation is crucial for sustained engagement and overcoming challenges in the competitive social media landscape.
Establishing a personal brand requires assessing financial stability and focusing initially on a single social media platform to foster deeper audience connections.
Deep dives
The Importance of Enjoyment in Content Creation
Finding joy in content creation is emphasized as a crucial factor for long-term success and sustainability. As social media has evolved, it has become increasingly challenging to gain traction, making it essential to stay motivated by genuine passion rather than solely chasing monetary gains. Creators are encouraged to focus on subjects they enjoy, as this will help maintain enthusiasm during difficult growth periods. By prioritizing enjoyment, individuals are more likely to persevere through the unavoidable ups and downs of the industry.
Strategies for Starting and Building a Personal Brand
When establishing a personal brand, it is advised to first assess financial stability, as this impacts the ability to invest in content creation without the pressure to monetize immediately. Starting with a personal brand is recommended for those who can afford to do so, as this approach allows for deeper connections with the audience. Additionally, individuals should focus on a singular social media platform initially, aligning the choice with personal strengths in communication, whether that be speaking, writing, or visual storytelling. This targeted approach facilitates mastery and engagement, ultimately leading to a more successful expansion into other platforms.
Content Frequency and Time Commitment
A strong content strategy involves consistency in posting, with recommendations to produce content more frequently than established creators in the desired niche. As a new creator, posting multiple times a day can increase visibility and engagement, making it easier to find an audience. Those starting out are encouraged to dedicate significant daily time to content creation, with suggestions of five or more hours if possible, while prioritizing scheduled consistency for those with limited availability. This commitment helps in refining skills and building a foundational community that may lead to future success.
Monetization and Community Building
Monetization should not be the initial focus; instead, creators should aim to build a loyal community fostering genuine relationships. As interest in the content grows and audience engagement increases, potential monetization opportunities such as brand partnerships can arise organically. Starting with low-barrier methods like affiliate marketing or sponsored posts is advisable before venturing into creating personal products or services. Ultimately, healthy community engagement will naturally lead to monetization, further supporting the creator's long-term goals.
In today’s episode, I’m thrilled to have a slightly different conversation with JT Barnett, a social media strategist who has significantly impacted the digital marketing world (@jtbarnett 100k). JT, who has successfully grown his following to over a million across platforms like TikTok, Instagram, YouTube, and LinkedIn, joins us to not only share his insights but to specifically guide us through the initial steps of a social media money-making journey.
We'll dive deep into actionable strategies for those just entering the social media field or looking to refresh their approach. I’ll be picking JT’s brain on key decisions such as choosing the right platform, determining posting frequency, and understanding where to best invest time and resources for optimal growth. This tailored advice is especially valuable for listeners who are at the starting line of their social media careers or thinking about rebooting their current strategies.
Moreover, JT will share his personal experiences and the shifts in the social media landscape, emphasizing the importance of aligning your efforts with what you genuinely enjoy to sustain engagement and growth. Whether you’re an emerging content creator or a small business owner, this episode offers a unique look at practical steps to kickstart or redefine your presence in the competitive digital arena of 2024. Join us for this insightful session where we get a detailed roadmap from JT on making your mark in social media.
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