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Navigating Content Strategy Across Platforms with JT Barnett
Aug 6, 2024
JT Barnett, a former pro hockey player turned influential content creator and CEO of CreatorX, shares his fascinating journey from the locker room to the digital marketplace. He discusses the transformative role of social media in shaping careers and emphasizes authenticity in audience engagement. The chat dives deep into the future of content strategy, exploring new platforms and technologies like AR and AI. Barnett also sheds light on the evolving creator economy and how brands can successfully navigate this landscape for growth.
49:02
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Quick takeaways
- The creator economy is shifting, with creators evolving from entertainers to entrepreneurs needing strategic approaches for audience engagement and monetization.
- Social media platforms are constantly evolving, requiring creators to adapt their content strategies to meet the changing behaviors and expectations of users.
Deep dives
Navigating the Creator Economy
The creator economy is evolving, with individuals like JT Barnett emphasizing the intersection of content and commerce. Barnett highlights how creators are no longer just entertainers; they are also entrepreneurs who can build businesses around their content. This shift requires a strategic approach to content creation, where understanding the audience and providing value becomes crucial. The success of creators is no longer solely defined by their follower count, but by their ability to engage and convert their audience into customers.
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