The Startup Ideas Podcast
How to Make It Big on TikTok
Apr 6, 2023
JT Barnett, a digital creator and founder of BarnettX and CreatorX, discusses the art of storytelling on TikTok. He emphasizes the need for personal narratives over fleeting trends to foster lasting audience connections. The conversation dives into the balance of authenticity in branding and the rise of lifestyle influencers. Tips on effective tools and workflows for short-form content are shared, along with a shoutout to emerging creators worth following. Barnett also stresses the importance of community engagement in developing successful content strategies.
42:57
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Quick takeaways
- Prioritize storytelling over trends on TikTok for sustainable content creation.
- Emphasize humanizing brand content and providing value to engage audiences effectively.
Deep dives
Focusing on Authentic Stories on TikTok
Encouraging creators to prioritize storytelling over following trends on TikTok. Emphasizes the importance of sharing personal or company stories to create meaningful and sustainable content. Presents a storytelling formula involving a captivating hook, setting, conflict, resolution, and call to action for engaging videos.
