The Startup Ideas Podcast How to Make It Big on TikTok
43 snips
Apr 6, 2023 JT Barnett, a digital creator and founder of BarnettX and CreatorX, discusses the art of storytelling on TikTok. He emphasizes the need for personal narratives over fleeting trends to foster lasting audience connections. The conversation dives into the balance of authenticity in branding and the rise of lifestyle influencers. Tips on effective tools and workflows for short-form content are shared, along with a shoutout to emerging creators worth following. Barnett also stresses the importance of community engagement in developing successful content strategies.
AI Snips
Chapters
Transcript
Episode notes
Storytelling over Trends
- Focus on storytelling instead of trends on TikTok.
- Original stories are more sustainable than following fleeting trends.
TikTok Video Formula
- Structure TikTok videos with a hook, setting, conflict, resolution, and call to action.
- This storytelling framework increases emotional engagement and audience connection.
Video Creation Process
- Write a script, record it on voice notes, and then find visuals.
- Fill gaps with B-roll footage and add text for clarity.