How to Make It Big on TikTok
The Startup Ideas Podcast
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Humanizing Brand Engagement
This chapter explores the contrast between brand accounts and personal accounts on platforms like TikTok, advocating for a more relatable, human-like approach from brands. Highlighting successful examples like Bose and Midday Squares, it emphasizes the importance of creating genuine content that resonates with audiences rather than aggressive marketing tactics. The discussion further delves into the journey of building authentic relationships with audiences through consistent content creation and understanding community needs, ultimately paving the way for successful brand growth.
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