Jonathan Levav

Jonathan Levav, a Stanford marketing professor and director of the Behavioral Lab, discusses leading from home and fostering a creative environment. He emphasizes the importance of establishing company culture online and encouraging spontaneous conversations that enhance communication. Levav examines how the timing of decisions influences outcomes and the need for mental breaks during interactions. He also highlights the distinction between being liked and being respected in leadership, advocating for clarity and empathy in communication.

Join Professor Jonathan Levav, a Marketing expert at Stanford's Graduate School of Business, as he dives into the critical role of in-person meetings for creativity. He reveals that face-to-face collaborations yield 15-20% more ideas than virtual ones. Levav also discusses how physical environments foster diversity of thoughts and richer brainstorming sessions, contrasting them with the limitations of remote work. He emphasizes the importance of thoughtfully designing workspaces that nurture collaboration and the unique connections that in-person interactions provide.

Jonathan Levav, the King Philanthropies Professor of Marketing at Stanford Graduate School of Business, delves into the intricacies of effective communication. He discusses how decision fatigue impacts not just consumers, but also judges in parole hearings, leading to biased outcomes. Levav emphasizes the importance of fostering a positive company culture that encourages creativity and innovation, even in remote settings. He shares insights on overcoming cognitive load and managing implicit norms to enhance collaboration and connection among teams.

Jonathan Levav, Professor of marketing at Stanford Graduate School of Business, discusses his study on remote work and creativity. In-person brainstorming generated 15 to 20% more ideas compared to Zoom. Remote work may be the new normal, but we should consider the drawbacks for maintaining our creative edge. Managers should select 'in-office' days based on tasks that require collaboration and brainstorming.

Michele Gelfand, a Stanford GSB professor specializing in cultural dynamics, discusses her framework on "tight" and "loose" cultures and their societal impacts. Jonathan Levav, a marketing expert, sheds light on decision fatigue, emphasizing how mental energy affects choices in judicial contexts. Szu-chi Huang explores the intersection of motivation and emotion in decision-making, illustrating its significance in effective communication and marketing strategies. Together, they unveil the intricate factors that shape our everyday decisions.