Think Fast Talk Smart: Communication Techniques 53. Step Up and Stand Out: How to Create the Right Environment for Communication
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Mar 1, 2022 Jonathan Levav, the King Philanthropies Professor of Marketing at Stanford Graduate School of Business, delves into the intricacies of effective communication. He discusses how decision fatigue impacts not just consumers, but also judges in parole hearings, leading to biased outcomes. Levav emphasizes the importance of fostering a positive company culture that encourages creativity and innovation, even in remote settings. He shares insights on overcoming cognitive load and managing implicit norms to enhance collaboration and connection among teams.
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Decision Fatigue
- Decisions and information accumulate, changing how we approach information.
- Manage this accumulation by incorporating breaks and varied communication styles.
Managing Cognitive Load
- Plan communication and decision-making processes strategically.
- Give your audience mental breaks to improve information processing.
Comparative Value
- Value assessments are comparative; understand what your audience compares you to.
- Influence comparisons by highlighting differentiating factors.