Jonathan Carson

Join Jonathan Carson, co-founder and CEO of Antenna, as he dives into the NFL's digital revolution. He discusses how exclusive NFL content fuels subscriber growth for streaming platforms like YouTube TV. The conversation also explores the challenges fans face as the league splinters rights across various services. Carson reveals surprising insights into Netflix's viewer spikes during NFL events and predicts dynamic shifts in Super Bowl ratings due to team popularity and out-of-home viewership. It's a captivating look at sports and streaming's intertwined futures!

Join Jonathan Carson, Co-founder and CEO of Antenna Research, as he dives into the latest trends in the streaming world. He discusses how churn rates are stabilizing and the rise of ad-supported plans, shedding light on their impact on subscriber behavior. Carson also explores the competition between YouTube creators and SVOD services, plus Amazon's bold film strategy amidst declining theater attendance. Get insights on the Disney Max bundle's effectiveness in retaining viewers and what these shifts mean for the future of streaming.

Jonathan Carson, CEO and co-founder of Antenna, dives into the booming world of streaming in 2024. He discusses the exciting rise of ad-supported models, showcasing how they attract new subscribers despite fears of stagnation. The impact of live sports, especially the NFL, on subscriber growth is a key highlight. Carson also reveals how Black Friday promotions are transforming customer loyalty and subscription rates. Plus, insights on password policies reshape our understanding of user conversion. A must-listen for streaming enthusiasts!

Jonathan Carson, CEO and co-founder of Antenna, shares insights into the booming specialty SVOD landscape, revealing its impressive growth and how it's heavily reliant on Amazon Channels. He discusses the challenges faced by niche services, including subscriber retention and churn rates compared to premium platforms. The conversation also covers the recent DirecTV and Dish merger and its implications for the pay-TV market, alongside addressing the launch of a new FAST sports streaming service aimed at diverse sporting content.

Jonathan Carson, Co-Founder and CEO of Antenna, discusses unique subscriber metrics analysis. Topics include evolution of ad tiers, impact of technology and AI on advertising, bundling strategies for customer loyalty, pricing optimization, and growth of specialty S-FOD streaming services.