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Inside The Stream
Antenna’s CEO Dives into New Research on Specialty SVOD
Oct 4, 2024
Jonathan Carson, CEO and co-founder of Antenna, shares insights into the booming specialty SVOD landscape, revealing its impressive growth and how it's heavily reliant on Amazon Channels. He discusses the challenges faced by niche services, including subscriber retention and churn rates compared to premium platforms. The conversation also covers the recent DirecTV and Dish merger and its implications for the pay-TV market, alongside addressing the launch of a new FAST sports streaming service aimed at diverse sporting content.
40:51
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Quick takeaways
- Specialty SVOD services have seen a 20% year-over-year growth due to their appeal to niche audiences and categories.
- Dependence on Amazon Channels for 59% of subscriptions presents both growth opportunities and vulnerabilities for specialty SVOD providers.
Deep dives
Robust Growth of Specialty SVOD Services
Specialty SVOD services are experiencing significant growth, with a year-over-year increase of 20% by mid-2024, compared to 8% for premium services. This rise is attributed to more Americans discovering these niche offerings, expanding from 25 million to 51 million subscribers in just two years. The report highlights that unlike mainstream services, specialty SVODs cater to specific audiences and categories, which contributes to their appeal. As consumers shift away from traditional pay-TV, many are realizing the value that these focused services provide.
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