Amazon's Dominance in Specialty SVOD Distribution

This chapter explores Amazon's pivotal role in the specialty Subscription Video on Demand (SVOD) landscape, accounting for nearly 59% of distribution. It examines the challenges and strategies for niche services on Amazon Channels, emphasizing the need for better user connections and retention methods. The discussion highlights the importance of bundling and targeted marketing as ways to enhance viewer engagement and secure a competitive position in a crowded market.