The Town with Matthew Belloni NFL and Streaming: A Super Bowl Data Dive
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Feb 6, 2025 
Join Jonathan Carson, co-founder and CEO of Antenna, as he dives into the NFL's digital revolution. He discusses how exclusive NFL content fuels subscriber growth for streaming platforms like YouTube TV. The conversation also explores the challenges fans face as the league splinters rights across various services. Carson reveals surprising insights into Netflix's viewer spikes during NFL events and predicts dynamic shifts in Super Bowl ratings due to team popularity and out-of-home viewership. It's a captivating look at sports and streaming's intertwined futures!
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NFL as a Streaming Strategy
- Streaming services leverage NFL games to drive subscriptions.
- Exclusive games are effective, boosting in-season acquisition for services like Paramount+ and Peacock.
NFL's Balancing Act
- The NFL successfully transitioned from linear TV to streaming while maintaining the linear ecosystem.
- Their 2024 strategy involved key moves like Sunday Ticket on YouTube TV and Christmas Day games on Netflix.
YouTube's Sunday Ticket Success
- YouTube TV's NFL Sunday Ticket deal, initially questioned, provided multiple benefits.
- These included establishing YouTube as a sports platform and boosting YouTube TV subscriptions.