5min chapter

The Town with Matthew Belloni cover image

NFL and Streaming: A Super Bowl Data Dive

The Town with Matthew Belloni

CHAPTER

Super Bowl Viewership Dynamics

This chapter discusses the atmosphere in New Orleans leading up to the Super Bowl and delves into the complexities of viewer ratings, particularly in the age of streaming. The speakers debate the potential impact of team popularity and out-of-home viewing on this year's ratings, considering the implications for future Super Bowl audiences.

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