NFL and Streaming: A Super Bowl Data Dive
The Town with Matthew Belloni
00:00
The NFL's Digital Revolution
This chapter examines the skyrocketing viewership of the Super Bowl and the pivotal role of digital streaming in the NFL's transition from traditional broadcasting. It discusses how exclusive NFL content drives subscriber growth for platforms like YouTube TV and Paramount Plus, while also noting the strategic moves by the league to engage with evolving viewer habits. Additionally, the chapter explores challenges consumers face in adapting to these changes in the streaming landscape for live sports events.
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