Jonas Olofsson, a Professor of Psychology at Stockholm University and author of "The Forgotten Sense," dives into the remarkable capabilities of the human sense of smell. He debunks myths about our olfactory abilities, revealing how humans are sophisticated sniffers. The conversation tackles the link between scent, memory, and emotion, explores how genetics and culture influence our odor perceptions, and discusses the fascinating world of pheromones. Olofsson also highlights the trained skill of sommeliers in identifying complex wine aromas.

Jonas Olofsson, a psychology professor and author of 'The Forgotten Sense', explores the incredible power of smell in our lives. He discusses how scent can trigger memories and influence emotions, revealing its significance in detecting Alzheimer’s disease. The conversation dives into the intriguing connection between smell and music, shedding light on synesthesia. Olofsson also examines cultural variations in olfactory preferences and discusses the emotional effects of losing smell, particularly during the COVID-19 pandemic.