Week of Wonder: 'Vivaldi smells like breakfast sausage'

Jonas Olofsson, a psychology professor and director of the Sensory Cognitive Research Lab, shares fascinating insights about the power of smell. He discusses how scents can unleash vivid memories and manipulate emotions, highlighting the often-neglected importance of olfactory research. Olofsson explores the evolutionary significance of our sense of smell, the heightened olfactory perception during pregnancy, and the emotional impact of losing this sense during the COVID-19 pandemic. He also advocates for a richer olfactory vocabulary to enhance our sensory experiences.