John Paul DeJoria, an inspirational entrepreneur, went from homelessness to co-founding two billion-dollar companies: John Paul Mitchell haircare and Patrón tequila. He discusses the essential role of creating quality products for business growth. DeJoria shares his thoughts on forgiveness as a stepping stone to progress in life. He delves into what true richness means, highlighting philanthropy as a source of personal fulfillment and the joy of giving back, emphasizing that success is intertwined with kindness and the impact one has on others.

In today’s episode, I talk to John Paul Dejoria of Paul Mitchell haircare and Patron Tequila. John Paul is a BILLIONAIRE. Both of his companies are billion-dollar empires, but this dude didn’t just have everything handed to him. He grew up on the streets of LA, started his hair care company out of his car, lived off $2 dollars per day, and HUSTLED to make his dreams happen. And now, he gives a ton of it back to charity. Check out JPJ’s Peace, Love & Happiness Foundation at www.PeaceLoveHappinessFoundation.org/. And check out his documentary: https://www.goodfortunemovie.com/  If you’ve ever wanted to learn about how to scale billion-dollar brands in totally unrelated industries, you’ll love this episode. In this conversation, you’ll enjoy 3 BIG things: - How knocking on doors made him a billionaire - Why you DO NOT want to be in the “selling” business - And why you can’t believe what people tell you about yourself Enjoy those 3 things… plus a bunch more ear nuggets along the way.  🌮 Wanna save money on software? Of course you do!! Find what you need on AppSumo ✉️ Sign up to my newsletter (I reply to emails) 📚 Become part of the pre-launch team for my new book! Email book@okdork.com to join 👉 Need help getting started with your own business? Sign up at OkDork.com/Monthly1K  

In this engaging discussion, John Paul DeJoria, a remarkable entrepreneur and philanthropist, shares his incredible journey from homelessness to co-founding iconic brands like Paul Mitchell and Patrón Tequila. He emphasizes the importance of mindset, fitness, and healthy living regardless of age. John also reveals his philosophy on wealth, prioritizing happiness and relationships over money. His insights on resilience, philanthropy, and creating a premium tequila legacy, especially amidst cheaper competitors, make for an inspiring listen.