Noah Kagan Presents From Homeless to Billions with John Paul DeJoria (Classic)
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Aug 7, 2024 John Paul DeJoria, an inspirational entrepreneur, went from homelessness to co-founding two billion-dollar companies: John Paul Mitchell haircare and Patrón tequila. He discusses the essential role of creating quality products for business growth. DeJoria shares his thoughts on forgiveness as a stepping stone to progress in life. He delves into what true richness means, highlighting philanthropy as a source of personal fulfillment and the joy of giving back, emphasizing that success is intertwined with kindness and the impact one has on others.
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Homeless Twice
- John Paul DeJoria faced homelessness twice, once after a backer pulled out of his haircare venture.
- He lived out of his car, eating on $2.50 a day, too proud to ask his mother for help.
Overcoming Adversity
- Focus on the future, not past failures.
- Forgive those who wronged you and move forward.
Paul Mitchell's Beginnings
- DeJoria started Paul Mitchell with door-to-door sales, securing his first 12 salon clients before getting a distributor.
- He offered a money-back guarantee and classes to build trust and demonstrate product value.