At the moment, you can’t go a day without hearing about Generative AI. Chat GPT4, Bing, BARD, LaMDA - what does it all mean? Artificial intelligence (or AI as we've come to know it) and machine learning are rapidly revolutionizing the way we work. It’s time to start embracing the possibilities that come with this shift. Jim Lecinski is a clinical associate professor of marketing at Northwestern University and also the co-author of "AI Marketing Canvas, a five-stage roadmap to implementing artificial intelligence and marketing". Prior to Northwestern, Jim spent 12 years at Google. He is one of the leading experts in the field and believes that AI has the potential to revolutionize the way we work - especially the way marketers market, and the way consumers interact with brands. Jim believes that AI is a powerful tool that can help companies reach their customers in new and innovative ways, and it’s time to start taking advantage of these opportunities. In this episode we discuss: What AI is and the benefits of using it  The best ways to approach using AI Data and privacy implications of AI How to use AI to as a tool to spark creativity, be more effective and increase efficiency RESOURCES & LINKS mentioned in the show: Connect with Jim on LinkedIn at: https://www.linkedin.com/in/jimlecinski/ Purchase his book AI Marketing Canvas at https://www.amazon.com/Marketing-Canvas-Five-Stage-Implementing-Intelligence/dp/150361316X Thanks for listening! I hope you enjoyed this episode of Believe Bigger. If you loved this episode as much as I did, head on over and rate, review and subscribe on Apple Podcasts or Spotify so you never miss an episode. New episodes drop every month and I can't wait to talk to you again soon! Connect with me: LinkedIn: https://www.linkedin.com/in/gadonniex/ Instagram: https://www.instagram.com/gd1.vc/ Email: heather@gd1.vc

Jim Lecinski, a clinical professor at Northwestern's Kellogg School, shares insights from his shift from tech to academia. He emphasizes the importance of combining creativity and analytics to thrive as a marketer. Jim also discusses the evolving role of marketing leaders and the necessity of adapting to AI's impact on marketing strategies. With a focus on outcome-based marketing, he advocates for collaboration between marketing and finance to ensure strategic investments yield measurable returns.

Jim Lecinski, a Clinical Associate Professor of Marketing at Northwestern Kellogg and former Google VP, shares insights on the blend of AI and marketing. He discusses his transition from a corporate giant to academia, driven by a passion for teaching. The conversation dives into the importance of diversity in business education and the evolving landscape of SEO into generative engine optimization. Jim also reflects on his love for jazz, illustrating unexpected connections between music and AI, while emphasizing the need for strategic engagement with AI in marketing.